EL SEGUNDO, Calif. — Fresh & Easy has launched new five-pillar marketing campaign inviting customers to discover an all-new Fresh & Easy since it transferred to new ownership in November.
The marketing campaign will include radio, outdoor, digital and social media elements running in all markets. The campaign is centered on five pillars that are designed to differentiate Fresh & Easy as new kind of market designed for modern consumers:
- Affordable Organics
- Handmade in our Kitchen: All of its freshly prepared food is hand-picked, hand-chopped and handmade by chefs.
- Delivered Fresh Daily
- No Hidden Unpronounceables
- Meal Solutions: Whether a shopper is looking for a quick bite or a gourmet meal, the grocer has hundreds of prepared meals available.
“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” stated Mike Evans, Fresh & Easy’s head of marketing. “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”
In September, Tesco announced plans to sell the Fresh & Easy business to private investment firm, the Yucaipa Cos. Yucaipa’s acquisition of Fresh & Easy was completed in November.
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